Cover Letters

How important is a cover letter… really?" Many industries use cover letters to selection mechanisms. It is always best practice to include a cover letter as you never know which HR professional or Hiring Manager prefers them. 

Industries that require cover letters:

  • Public Sector (municiple, provincial, federal government)
  • Educational Institutions
  • Non-for-Profit sector
  • Public Relations/Marketing Industry
  • Customer Service and Sales

The cover letter is one way to do that. A well written cover letter will stand out in a crowd of applicants with similar qualifications and skills. This is your chance to talk about additional skills and attributes, and put forth your enthusiasm and company knowledge that are not mentioned in your resume. 

When writing your cover letter, envision yourself as the person who has the skills that the employer is looking for.

  • Find out about the industry, the company and the department.
  • What are their goals?
  • What issues or challenges do they face?

The more you understand their business, the more accurately you can present yourself as the person for the job.

The cover letter can also help overcome weaknesses in the resume.  Lack of experience, gaps in work history, unrelated work experience or a change in career or industry can be explained in your cover letter. You can downplay these negatives by positioning yourself in a positive way.  A cover letter helps employers interpret the information contained in your resume. 

Don’t forget! The purpose of your resume and cover letter are to get you to the all important interview!